Mie Sedaap - Homepage

About Mie Sedaap

At Mie Sedaap, we believe that everyone deserves a delicious meal—one that brings comfort, joy, and satisfaction without compromising on quality or taste. Since our launch, we’ve grown to become one of Indonesia’s most loved instant noodle brands, known not just for our bold flavors but for our dedication to consistently high standards. The name “Sedaap,” meaning delicious in Indonesian, captures the essence of what we aim to deliver in every bite. We use carefully selected ingredients, premium wheat flour, authentic spice blends, and innovative garnishes like crispy shallots or crackers to create noodles that taste homemade, yet are ready in minutes.

Our product range is diverse from the iconic Mie Sedaap Goreng Original, to flavorful Kuah (soup) noodles, to fiery, trend-driven favorites like our Korean Spicy Chicken and Cheese Buldak. Mie Sedaap continues to innovate by responding to evolving taste trends while staying rooted in our Indonesian culinary heritage.

Where It Began

Since 2003, Mi Sedaap has been a beloved staple on dining tables across the world. Created by Wings Food, the brand was born from a simple mission: to serve instant noodles that are chewier, bolder in flavor, and truly satisfying. From its classic fried noodle with crispy shallots to adventurous flavors like Korean Spicy Chicken and Salero Padang, Mi Sedaap continues to innovate with taste at its core.

Within just a few years, the brand expanded beyond Indonesia, reaching markets across Southeast Asia, the Middle East, Africa, and the Americas. Backed by international quality certifications (ISO 22000 and 9001) and multiple awards including the Super Brand Award, Mi Sedaap delivers not only great taste but also trusted quality. Even when facing global challenges, we stay committed to improving and protecting what matters most your trust and your taste buds. Mi Sedaap isn’t just noodles it’s a flavorful journey that keeps evolving.

One Team, One Family

Mision

Our mission is to continuously and consistently deliver innovative, value-added, and high-quality products that meet and exceed our customers' expectations. We are committed to fostering long-term relationships through exceptional service, forward-thinking solutions, and a deep understanding of our customers' evolving needs.

Vision

Our vision is to lead the FMCG industry in Malaysia by creating meaningful value and a sense of pride for everyone we serve — from our customers and business partners to our dedicated employees and stakeholders.

Our Achievements

2016

Most Chosen Brands 2016 (Malaysia) DAIA #1 Homecare!

2017

Asia Halal Brand Awards (Best Mee Goreng).

2021

Parent’s Choice Award 2021 (WIZACT 24)!